Within this essay i will be speaking about, objectivity, subjectivity and representation. All these are important within the Media as whatever get shown on the television has to be impartial to everybody.
Objectivity is the reporting of reality and facts without the input of prejudice and personal opinion. An example of this would be Question time which is aired on the BBC, it allows people to ask the chosen members of the government different questions about various things, it also gives them a chance to respond. The response needs to include a valid point that has been tested against facts, this means the BBC are not providing the public with false information as you can see by the answers being backed with evidence.
Objectivity is included in the programme question time by allowing the different members of government to answer with their opinion that has been tested against facts, for example when Nick griffin was asked the question 'why would Churchill be in the BNP if he was alive now, and why did you hijack his reputation?' the response Nick Griffin gave included objectivity, because he used quotes and facts for example 'no other party would have him for what he said in the early days to mass immigration to this country, quote only coming from our benefit system, and in his younger days he was extremely critical of the dangers fundamentalist islam in a way which would now be described as islamifobic'. In that quote you can see how Nick Griffin has backed up his answer and has done his research to make the answer valid.
The BBC’s most relevant example of impartiality is in the show ‘Daily politics’. Impartiality is ‘decisions that should be based on objective criteria, rather than on the basis of bias or prejudice’. They show this in the show ‘Daily politics’ for example on this show the presenter allows everybody from every side to have a say and to voice their opinion, for example the presenter let Gabby Hensley from the guardian to voice her opinion on ‘British intelligent agency’s looked at their American counter parts before publication of that US reporter on CIA torturing terrorism suspects’ he then asked Gabby who works for the guardian then allowed Andrew Peers from the daily mail to voice his opinion, this is a clear example of being impartial as the presenter for the program on BBC is allowing not just one person to speak, the response the presenter gives also is not biased for example ‘your both singing from the same song sheet’. The reason the BBC are impartial is because it is a public service broadcaster, which is paid for through peoples tax’s, so because everybody pays for it they aren’t allowed to have their own beliefs because everybody has different.
The final thing i will be speaking about is representation. The media represents Britain through many different ways, for example the BBC have a show called "posh people: Tatler" it gives various different views of Britain as it is an episode on the magazine Tatler which has its target audience of high society respectable people. It highlights different areas of the upper class community and gives others an insight on how people live.
The magazine gives the different options on which boarding school to take your child to if you are in the high society class as it can cost upto £20,000 per year just to enrol, it also shows how young people attend the Tatler ball in which the up coming young teens of the high class get invited to in which they are potential buyers to the tatler in the future, by doing this they can be added into the latest issue of Tatler and get there pictures put on the front cover of the teen edition. By doing this the BBC are representing Britain to be very respectable and high class but the editors of the magazine are not trying to offend any of the people who may buy the edition and not be in the target audience market, as they try not to hurt the feelings or offend those of a lower class than represented in the magazine. The magazine shows how different people live in Britain especially if they have money which is giving Britain the view of being a rich and lawful country that also respects the feelings of others and is not snotty to those who are not is in the same social class as they are.
By doing this they are giving a sense of caring and thoughtful views upon Britain and even though those in the upper class of people may seem 'snotty' and posh they are infact very intelligent and thoughtful citizens of Britain that also think not only for themselves but for others, putting a light and positive effect on the views given to Britain.
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