Audience research.

Classification;
My documentary is going to be based on the genre of  Indie music in Manchester of the 1980-1990's. The age category i have chose to suite this is 15-50, i have chose this because this genre of music is still very popular as of now, therefore the young people will still know it, whereas the older people will remember it, and also the people that made this music will be around 50 years old.
This documentary is based on male and female, i have chosen both genders because some of the songs may mean a lot to both. This type of music is very popular so you cannot categorise it in gender.


Socio economic;
 The younger section of my audience will most likely be in full time education, for example school and college therefore music may be a big influence in their life, because they travel a lot to get to the place of education, therefore they may listen to headphones, or go to parties where music is playing. Because of them being in full time education there socio economic will be very low, if any.
The older side of my audience will most likely be in full time employment, therefore they may not have much time to listen to music, apart from traveling, but there socio economic will be rather high because they are earning, therefore they will be able to pay to see a concert if they wanted to.

Geo-demographic;
The audience of my documentary will most likely be from Manchester. There are many reasons my audience will be from Manchester, one being because the documentary is based on Manchester music. For example oasis and the Stone roses. The bands are very popular, so i may have audience from elsware but not as much as i would have from Manchester.

Media preferences;
The audience that watch my film will be most likely listen to indie music. Most Manchester music is generally in that genre of indie. therefore they will listen to mostly that type of music. My audience will most likely wear skinny jeans and Harrington jackets, which is just like a MOD jacket, this is mostly because they will want to look like there idols, which is indie music singers, therefore it is set as a trend.  Most of my audience will listen to Xfm Manchester radio station, this is because it has all the music what my documentary is based on.

Product preferences;
There are many products my audience will consume, one being clothing items. My audience will consume a certain type of clothing to match their music taste, for example skinny jeans etc... this is because they want to fit in with the genre. Another type of product they may consume is certain types of  CD's for example Stone roses, oasis etc, this is because my film is based on manchester music so they will have all their albums and music already because they are interested in the type of music.